When people look at a piece of art, every person that See's it all have a different reaction to it because they see it in different ways depending if they like the look of it. Different reactions can vary from people seeing it in a good way and looking at it and analysing it. But with other reactions it can depend on the mood of the person because you could look at it then be bored after 60 seconds and move onto another piece.
If the art was placed in a different place rather than a gallery such as the Tate Modern and it was in a place such as Tesco's it would not attracted people like a normal gallery would, also if it was in tesco's the reaction would be that the piece of art is in a weird place, or shouldnt even be there because its in a shopping store.
A reaction to a piece of does matter because people that see it in a good way will say to people that enjoying seeing art that it is a piece worth going to look at which like promotes the piece to earn more reputation in the art world.
I think that it is important that the audience have one interpretation because it shows that people see in art in a different way to others. If everyone had the same interpretation it wouldnt make the art what it is because art is meant to have an effect on different people not just the same effect everytime someone looks at it.
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